Competitor Strategy Analyzer
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Competitor Strategy Analyzer

v1.0 documentation

Reverse-engineers a competitor's content strategy by analyzing their sitemap or page collection: content types, publishing cadence, topic distribution, and content investment patterns.

URL inputXLSX export
competitor_strategy_analyzer.py173 lines4 paramsPython 3.8+
Quick start
1

Install

terminal
pip install -r requirements.txt
2

Run

terminal
python competitor_strategy_analyzer.py --sitemap https://competitor.com/sitemap.xml --output strategy.xlsx
terminal
python competitor_strategy_analyzer.py --urls https://comp.com/blog/p1 https://comp.com/blog/p2 --output strategy.xlsx
3

Export

Add --output report.xlsx to save results as a spreadsheet.

Parameters
FlagDescription
--sitemapCompetitor sitemap URL
--urlsCompetitor page URLs. Multiple values allowed
--max-pagesMax pages to analyze content. Default: 50 (integer)
--outputSave as XLSX
help
python competitor_strategy_analyzer.py --help
Use cases
Keyword strategy
Client research
Competitor intelligence

Run before creating content. Use the output to plan which terms to target, group into clusters, and prioritize by difficulty. Export to XLSX and share with your content team.

Deliver keyword research as a paid service. Run the tool on a client's niche, export results, and present clusters as a content roadmap. Charge $100-300 per research package.

Analyze what keywords competitors rank for that you're missing. Feed the output into your content calendar to close gaps systematically.

Dependencies

Requires: beautifulsoup4, numpy, pandas, requests. All included in requirements.txt.

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